The Social Media Manager Manual

A practical, step-by-step course for anyone who wants to become a skilled social-media manager and confidently create content for brands. Learn content strategy, hooks, pillars, ideation, trial Reels, UGC, influencer selection, filming, lighting, angles, editing, analytics, and client-management systems. You’ll also learn how to build a portfolio, approach brand owners, package your services, manage content workflows, and deliver genuine value to clients.

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The Social Media Manager Manual

Course content

20 sections | 20 lessons

Understanding the role of a social media manager

Social media manager vs content creator vs UGC creator

The skills every social media manager needs

Understanding a brand, its audience and business goals

Positioning, messaging and brand voice

Building content pillars and a content funnel

Content research, ideation and trend spotting

Hooks, storytelling and recognisable content series

Trial Reels, viral content and organic growth

Content filming: lighting, angles, settings and equipment

Creating iPhone, professional and AI-assisted content

Editing content for Reels, TikTok and organic social

UGC, influencers, affiliates and brand ambassadors

Building content calendars and presenting ideas to clients

Social media systems, workflows and client communication

Analytics, reporting and content optimisation

Building a portfolio without previous clients

Pricing, packages, proposals and contracts

Outreach and Securing Your First Clients

Client Onboarding, Boundaries and Managing Expectations

The Social Media Manager Manual

Understanding the role of a social media manager1 Lessons

Understanding the role of a social media manager

Social media manager vs content creator vs UGC creator1 Lessons

Social media manager vs content creator vs UGC creator

The skills every social media manager needs1 Lessons

The skills every social media manager needs

Understanding a brand, its audience and business goals1 Lessons

Understanding a brand, its audience and business goals

Positioning, messaging and brand voice1 Lessons

Positioning, messaging and brand voice

Building content pillars and a content funnel1 Lessons

Building content pillars and a content funnel

Content research, ideation and trend spotting1 Lessons

Content research, ideation and trend spotting

Hooks, storytelling and recognisable content series1 Lessons

Hooks, storytelling and recognisable content series

Trial Reels, viral content and organic growth1 Lessons

Trial Reels, viral content and organic growth

Content filming: lighting, angles, settings and equipment1 Lessons

Content filming: lighting, angles, settings and equipment

Creating iPhone, professional and AI-assisted content1 Lessons

Creating iPhone, professional and AI-assisted content

Editing content for Reels, TikTok and organic social1 Lessons

Editing content for Reels, TikTok and organic social

UGC, influencers, affiliates and brand ambassadors1 Lessons

UGC, influencers, affiliates and brand ambassadors

Building content calendars and presenting ideas to clients1 Lessons

Building content calendars and presenting ideas to clients

Social media systems, workflows and client communication1 Lessons

Social media systems, workflows and client communication

Analytics, reporting and content optimisation1 Lessons

Analytics, reporting and content optimisation

Building a portfolio without previous clients1 Lessons

Building a portfolio without previous clients

Pricing, packages, proposals and contracts1 Lessons

Pricing, packages, proposals and contracts

Outreach and Securing Your First Clients1 Lessons

Outreach and Securing Your First Clients

Client Onboarding, Boundaries and Managing Expectations1 Lessons

Client Onboarding, Boundaries and Managing Expectations