A practical social-media marketing course for founders who want to understand how to grow their brand, reach the right audience, and turn organic content into genuine business opportunities. Learn how to build an effective content strategy, integrate social media into your wider business systems, identify the right influencers for your brand, and confidently hire the right people to execute your vision - including social-media managers, content creators, and video editors. The course also covers positioning, content pillars, organic growth, conversion, analytics, influencer partnerships, workflows, and managing your social-media team effectively.